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Branding
Branding: Dane Vintage
Dane Vintage is Chicagoland's premium vintage clothing retailer. This small business' owner, Danette Lince, wanted a look that reflected her personal aesthetic.
Colors like ochre and moss green give a pop of color to an otherwise greyscale theme.
This corresponds with the brand's message that we came up with: "Dress as pretty as you are", encouraging women to embrace their uniqueness and stand out from the crowd.
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